The Effects of Television Violence on America Essay

America has the highest crime rate in the world. Along with that crime rate is also the very high violence rate. Why is violence becoming and everyday event in our society? When you flip on the television and tune into the news, the highlight of every show is somehow directly related or connected to violence. We see it every evening and perhaps say Oh my gosh and then forget all about it two minutes later. Or perhaps we dont even make any comments at all, just a simple grunt or â€Å"Oh, how terrible†. This numbness to violence is very scary and real. It makes you blind to the fact, that America has the most crime and violence. Why not Switzerland or Australia? Are we not as civilized and advanced as they are? I believe it†¦show more content†¦They need to learn to talk out and solve any disagreements or problems through other means than violence. They must not know violence as an answer, as if violence was never even an option to consider in solving a probl em. I recently became aware of the problem of violence in children when I started observing my child at play at my apartment complex. I had watched my daughter play with many children and never really noticed nothing violent nor aggressive about her. However as she gets older and more interested in television she is becoming, much more aggressive especially as she plays outside with her friends. She would punch and copy the moves of the cartoon shows she watched even to the point of copying their war cries and sayings. The media claims that they have no influence on children, that could not be further from the truth. Children are the easiest to manipulate and take advantage of because they are innocent and because they are innocent they are also ignorant. The main problem was the television shows that she was watching. That is very obvious. The problem was not just television itself but the combination of television and child. Children are very susceptible and easily persuade d as we all know. In the early 1960s, Albert Bandura of Stanford was the first to present the theory that children not only learned from their parents through imitation but also throughShow MoreRelated Media Essay1506 Words   |  7 Pages Violence in the Media Violence in the media has been a growing problem ever since the emergence of mass media. One wonders however, how violence has become so prominent in our culture, more so than other countries. More minors are being involved in heinous crimes such as murders and armed robberies. Even play on the school ground is getting rougher. There are many factors that play into the increasing violence, such as over population, religious struggles, and race. One factor thatRead MoreViolence in the Media Essays684 Words   |  3 Pagespopular pastimes in America today (Inventors). Philo T. Farnsworth was the true inventor of television in 1927. He had no idea that thirty-five years later his inventions would not only be in ninety percent of Americans homes, but also strongly effect everyone that watched it. Following the introduction of television into the United States, the annual homicide rate increased by ninety-three percent(Journal of the American Medical Association). With the invention of t elevision came the job of broadcastingRead More Censorship Essay592 Words   |  3 Pages Families all over America spend evening’s together watching t.v. This seems to be one of America’s favorite pastimes. But with all the violence that is involved with television programs the question arises on weither or not network television should be censored. It seems unlogical for theses censoring to take place. Network television should not be censored because of our freedom of speech rights, more violence is on cable, and it is the parent’s responsibility to monitor what children are viewingRead MoreThe Negative Effects of Television on Children in Society Essay1308 Words   |  6 PagesAn estimated one billion television sets have been sold in North America, and on average, children watch 28 hours per week. The effect of television creates negative development in children. Television is one of the biggest contributions to the growing amount of obese children in N orth America. The amount of glorified violence in today’s society can be attributed to children watching high rated television shows. Many young children are involved in promiscuous behaviour. This might be a result ofRead MoreTelevision Is Destroying Todays Youth, but Dont Blame T.V., Blame the Parents.1302 Words   |  6 PagesEver since television was invented, it has become increasingly controversial every year since. So many programs and movies shown on television have become increasingly violent and show sexual innuendos and sexual content. If you were to turn on the six o clock news, you would hear about the murders and the kidnappings and the rapes and all of the horrible things which happen in society, presented in a neutral manner which makes them all seem not quite so bad. Imagine how that looks to twelveRead MoreEssay about The Negative Effect of Television on American Children988 Words   |  4 Pagesrate in America has begun to fall at an alarming rate. A f actor contributing to the problems in the literacy rate includes children’s exposure to television which has resulted in a shortened attention span during other activities. Today, children are less active because of technology such as television and video gaming and, as a result more children are suffering from obesity. Television has been in American Society since 1920’s and has gradually been spreading around the world. Television is likeRead MoreProtecting Children from Television Violence Essays1405 Words   |  6 PagesSummary #1 Television violence, and media violence in general, has been a controversial topic for several years. The argument is whether young children are brainwashed into committing violent real-world crimes because of violent and pugnacious behavior exposed in mass media. In his article â€Å"No Real Evidence for TV Violence Causing Real Violence†, Jonathan Freedman, a professor of psychology at the University of Toronto and author of â€Å"Media Violence and Its Effect on Aggression: Assessing the ScientificRead MoreThe Media’s Decreasing Morals As Seen Through Television Essay1334 Words   |  6 PagesThe Media’s Decreasing Morals as Seen Through Television In today’s world, it is not rare to walk into the living room and witness a man being violently shot in the head†¦in a television set. The general public seems to be constantly asking themselves where morality and values on television have gone. Taking a look back in time, it is easy to point out how violence in the media is much more evident than it was fifty years ago. Both in the past and now, the media has an ethical duty concerning theRead MoreThe Corruption of Media690 Words   |  3 Pagesseems as though violence plays a role in the lives of many people. Even innocent children are affected by the negative things that go on in the huge world we live in. Television violence is often overlooked because of its ability to retain children’s attention. Countless mothers and fathers put their children in front of the television so they can have time to themselves. As a result, the kids are subjected to unnecessary media violence. I feel that this violence has a gr eat effect on the children’sRead More VIOLENT PROGRAMS ON TELEVISION LEAD TO AGGRESSIVE BEHAVIOR BY CHILDREN1015 Words   |  5 Pagesreputable health organizations has collected data that connects media violence, with violent acts. Conclusions deduced from this data prove that violent programs on television lead to aggressive behavior by children and teenagers who watch those programs. Television violence affects young people of all ages, all socio-economic levels, and all levels of intelligence. Today’s children view vast amounts of violence on television. A steady diet of death, killings, torture, and other grotesque acts may

What Is Activated Charcoal and How Does it Work

Activated charcoal (also known as activated carbon) consists of small, black beads or a solid black porous sponge. It is used in water filters, medicines that selectively remove toxins, and chemical purification processes. Activated charcoal is carbon that has been treated with oxygen. The treatment results in highly porous charcoal. These tiny holes give the charcoal a surface area of 300-2,000 m2/g, allowing liquids or gases to pass through the charcoal and interact with the exposed carbon. The carbon adsorbs a wide range of impurities and contaminants, including chlorine, odors, and pigments. Other substances, like sodium, fluoride, and nitrates, are not as attracted to the carbon and are not filtered out. Since adsorption works by chemically binding the impurities to the carbon, the active sites in the charcoal eventually become filled. Activated charcoal filters become less effective with use and have to be recharged or replaced. What Activated Charcoal Will and Wont Filter The most common everyday use of activated charcoal is to filter water. It improves water clarity, diminishes unpleasant odors, and removes chlorine. Its not effective for removing certain toxic organic compounds, significant levels of metals, fluoride, or pathogens. Despite persistent urban legend, activated charcoal only weakly adsorbs alcohol and it not an effective means of removal. It will filter: ChlorineChloramineTanninsPhenolSome drugsHydrogen sulfide and some other volatile compounds that cause odorsSmall amounts of metals, such as iron, mercury, and chelated copper It wont remove: AmmoniaNitratesNitritesFluorideSodium and most other cationsSignificant amounts of heavy metals, iron, or copperSignificant amounts of hydrocarbons or petroleum distillatesBacteria, protozoa, viruses, and other microorganisms Activated Charcoal Effectiveness Several factors influence the effectiveness of activated charcoal. The pore size and distribution varies depending on the source of the carbon and the manufacturing process. Large organic molecules are absorbed better than smaller ones. Adsorption tends to increase as pH and temperature decrease. Contaminants are also removed more effectively if they are in contact with the activated charcoal for a longer time, so flow rate through the charcoal affects filtration. Activated Charcoal De-Adsorption Some people worry that activated charcoal will de-adsorb when the pores become full. While the contaminants on a full filter arent released back into the gas or water, used activated charcoal is not effective for further filtration. It is true that some compounds associated with certain types of activated charcoal may leach into the water. For example, some charcoal used in an aquarium might start to release phosphates into the water over time. Phosphate-free products are available. Recharging Activated Charcoal Whether or not you can or should recharge activated charcoal depends on its purpose. Its possible to extend the life of an activated charcoal sponge by cutting or sanding off the outer surface to expose the interior, which might not have fully lost its ability to filter media. Also, you can heat activated charcoal beads to 200 C for 30 minutes. This will degrade the organic matter in the charcoal, which can then be rinsed away, but it wont remove heavy metals. For this reason, its generally best to just replace the charcoal. You cant always heat a soft material that has been coated with activated charcoal because it might melt or release toxic chemicals of its own, basically contaminating the liquid or gas you want to purify. The bottom line here is that you possibly could extend the life of activated charcoal for an aquarium, but its inadvisable to try to recharge a filter used for drinking water.

Trail of Tears Essay - 1511 Words

Trail of Tears Within United States History, there has been some horrible discrimination upon certain races of people. At the trail of tears native Americans were persecuted against heavily. Until 1828 the federal government had Cherokee rights to their land and in that same year Andrew Jackson was elected president and this all ended. On September 15, 1830, at Little Dancing Rabbit Creek, the Chiefs of tribes and representatives of the United States met to discuss a bill recently passed by the Congress. This day started with all the same good intentions of those today but ended with only a few Native Americans signing the treaty which allowing for the removal of all Indian peoples to the west of the Mississippi River. ( Brill, The Trail†¦show more content†¦Spoiled beef and vegetables are poor provisions, Many walked the entire distance without shoes, barely clothed. It is told that, Hateful soldiers prodded and kicked the old and sick on their march to the camps. Those who were too weak to keep up were left by the road without food to recover or die. Soldiers pricked friends and family with bayonets to keep them from turning back to help (Brill, 45). These horrid conditions are what the Indians had to deal with. The supplies that were given had been rejected by the Americans. One person complained my feet are blistered and on my back is a read and blue backpack of fifty pounds (Ellis). The government cannot be blamed fully, nearly all of this was done by men that were interested only in making profits. They governments really is just wrong for not watching over the whole deal. Many of the old and the children died on the road. At each allowed stop, the dead were buried. Hearing of this many escaped. They knew that as they signed the rolls, to be removed, that they were signing their own death warrants( Brill, 42) . They hid in places that no one would travel to look for them (i.e., Swamps, hills). But as this horror occurred those in charge just reported their peaceful progress. (Ellis, walking the trial: one mans journey along the Cherokee trail of tears.) Some marching claimed to be Black Dutch, Spanish, Creole, or Black. These people were accepted by neither the Americans or theShow MoreRelatedThe Road Of The Trail Of Tears1334 Words   |  6 PagesThe Trail of Tears has been one of the most controversial government sponsored events in American History. Was America justified in destroying a culture in its pursuit of Manifest Destiny, or did they feel it was their only option in this matter at the time? Based on research, I feel that the American policy of Indian removal and relocation was extremely unethical and unjustified in its motives and execution. Before Europeans arrived in present-day America, the Native Americans were living on millionsRead MoreTrail Of Tears Essay1649 Words   |  7 PagesThe Trail of Tears is part of the immoral history of the United States. The information in this paper will be about the causes, history, deaths, and the hopes that were lost. There were at least four causes for the Indian removal act of 1830. The history of the trail discussion about the Native Americans, and what happens to them when they were moving to their new home in the west, as well what happened after the removal act. The main causes of why the Native Americans had to be removed will beRead MoreThe Trail Of Tears By James Collins1452 Words   |  6 PagesJames Collins Donald West History 201 December 1, 2015 TRAIL OF TEARS The trail of tears is also referred to as the period of Indian s removal. It was a period where Native Americans in the U.S were forcefully relocated following the removal of Indian Removal Act of 1830. Those who were forcibly moved were from Cherokee, Muscogee, Seminole, and Chickasaw and Choctaw nations in the southern U.S, an area initially referred to as the Indian Territory. Migration from Cherokee nation had begun in theRead MoreThe Trail Of Tears By Amy Sturgis1286 Words   |  6 PagesThe Trail of Tears was a huge turning point seen by Amy Sturgis, as clearly shown in her chapter, â€Å"The Trail of Tears as a Turning Point†. Sturgis have separated how the Trail of Tears has affected history into three categories: the world, the US, and for the Cherokee Nation. All three categories intermingle, affecting one another with either a positive or a negative feedback. The United States perspective on the Native people has drastically changed from President to President. â€Å"George WashingtonRead MoreThe Trail Of Tears : American History1631 Words   |  7 PagesWhen people hear about the Trail of Tears, the only thought to really pop up in their mind is a bunch of Indians died while being forced to emigrate from their homes. Many people believe that the Trail of Tears revolves only around the Cherokee Indians because the name came from their language. Of the Cherokee who made it to the west without death taking them, they called this forced removal, â€Å"Nunna Daul Isunyi—The Trail Where We Cried† (Langguth, 311). The Trail of Tears is a blackspot on AmericanRead More Following a Trail of Tears Essay2929 Words   |  12 PagesFollowing a Trail of Tears For yet another third period, I walked through the faded pink door into the fluorescent-lit room. I walked along the back wall, past the poster of the â€Å"Pledge of Allegiance† spelled out with license plates. I sat down in my seat. This would be my first of two periods in a row with Mrs. Sorenson, the quirky history/English teacher who would bring out her fiddle and sing songs based on the unit of U.S. history we were working on. This day, Mrs. Sorenson wasn’t singingRead MoreEssay about THE TRAIL OF TEARS1774 Words   |  8 Pageshomes without being able to gather personal possessions and violently marched them to the stockades to await relocation. The soldiers burned homes and pillaged the villages and burial grounds that were left behind. What later became known as the Trail of Tears, which consisted of four paths in which the Indians were lead during the removal, began in June of 1838 when the first three groups were taken from the stockades and placed on railroads, boats and wagons to complete the journey to the west. ThisRead MoreThe Trail of Tears Essay example668 Words   |  3 Pagesis now the United States for thousands of years before any colonists had ventured over. Little did they know that the new nation that was going to be forming around them, would severely affect the lives of their descendents. Life before the Trail of Tears but after the arrival of the new Americans was more or less simple for the Cherokees. They spend time hunting and fishing. Some of them even worked on plantations and even own their own slaves, in an effort to accommodate to some of the AmericanRead MoreThe Trail Of Tears : A Dark Period1604 Words   |  7 PagesThe trail of tears was a dark period in US history. Fueled by greed and racism but rationalized through what we believed was best for our country, we took even more from people who had already lost so much. We deemed natives as incompatible with society because they did not share our beliefs and culture. Now in modern times, we face issues that are parallel to this era and there are many things that can and should be learned from our mistakes and generalizations from the past. In the years leadingRead MoreThe Trail Of Tears By Andrew Jackson877 Words   |  4 PagesThe Trail of Tears was a testament to the cruelty and disrespect we showed toward the Native Americans. This paper will show how the United States used its legislative power and brute force to remove the Indian tribes. From the election of Andrew Jackson, and the implementation of the Indian Removal Act. The Creeks, Choctaw, Chickasaw, and Seminole and their actions against the removal process. Finally, how the Cherokee used the legal process to fight evacuation of their nation. Andrew Jackson was

Microsofts Bill Gates And Google - 1676 Words

Since the dawn of time innovation and progress have been constant. Technology marches forward on a daily basis. Leaving old innovations obsolete and bringing forth new ideas. This doesn’t just happen, however, something has to drive these developments. Many people will say that necessity is the mother of all invention. While there is a lot of truth in that mantra, and certainly in the early days of humankind necessity really did drive innovation. In the 21st century, however, necessity really took a back seat to vision, and there were three men, entrepreneurs if you will, that really stood out from the pack and made incredible advancements in technology. The following pages discuss the lives and success of Apple’s Steve Jobs, Microsoft’s†¦show more content†¦At the time there was no such thing as a home computer. Even being in the epicenter of computer technology, people didn’t have personal computers. Wozniak started building simple computers, ma inly just as a hobby and to have a computer of his own, but Jobs recognized, with the insight that would go on to be his legacy, that people would want a personal computer. Jobs and Wozniak built the Apple I and started selling it around town to local computer stores and the like. But by the time they had the Apple I in production Wozniak was developing Apple II. A much more user friendly machine that boasted a better operating system and could even display color graphics. Jobs again recognized the importance of this project and sought out venture capitalists. Raising almost $250,000 for their project. The Apple II turned out to be so successful that Apple’s investors decided that Apple should go public (Moisescot, 2012). In the years to follow Apple enjoyed success. Jobs however, did not. His temper and lack of experience in technology and management had gotten him removed from a major project called Lisa. In response to this he took over a small project called Macintosh. Jobs spent three years working with the Macintosh project in which he incorporated tremendous advancements including the mouse and a new innovation that Jobs came across from a tour of a Xerox plant called GUI or graphic user interface. A groundbreaking new technology that made

UK/Asian Response to Sexually Explicit Advertising Free Essays

Writing this thesis has been extremely difficult, demanding, and extremely time consuming, but it has also provided insight into exactly how much of an impact, good or otherwise, sexually implicit advertising has on a predominantly sheltered society.    There are unfortunately a limited number of empirical studies that have been completed on this subject, and perhaps through the offering of this thesis can more advanced and concurrent data be exhumed and learned from. I would like to thank my professors and supervisors at the University that have helped me along the way in ensuring that I was kept on track during the entire process, for they have been instrumental in helping me through the more difficult times and the â€Å"rough spots† that I endured from time to time. We will write a custom essay sample on UK/Asian Response to Sexually Explicit Advertising or any similar topic only for you Order Now It is anticipated that this thesis will only be the beginning forage into an unknown and provocative world of advertising and provide additional material to carry on with future students. The world of advertising has the inevitable task of having to cater to all factions of societies in which companies seek to capture a share of the consumer market. Advertisers must tailor its attempts at delivering brand messages depending on the target audience, be it members of Western or Eastern cultural groups. The reaction to sex in advertising can be viewed in a positive or negative fashion, depending on the values and perceptions of those who view the ads. The entire process of ensuring fluidity with public perception is entirely up to the advertisers themselves, and what is acceptable in the West is not always the case in the East. More specifically, Western cultures tend to have a much higher tolerance of sexual imagery, while Eastern cultures tend to generally be more offended by ads that exploit sexuality to promote consumer products. The same ads may generate vastly different responses when viewed by members of the two divergent cultural groups. The dramatic difference in the response the ads generate is due to cultural beliefs, practices, and ideals that promote varying attitudes toward sex among those who live in Western societies and those who live in Eastern societies. As one of the more provocative global advertisers, Benetton continually looks to engage the public in their form of sexually-driven advertising in an attempt to gauge the reaction of the public. Although Benetton is only one of the major Western advertisers that is making inroads in the eastern hemisphere, they have an interesting task of marketing to more conservative sectors of society, mainly the Asian people. The Asian community has a long-standing embedded value system that may or may not ever catch up to the impressionable Western culture group. Due to the cultural differences that exist in Asian culture, Western-based advertisers have a formidable task in figuring out how to deliver brand messages in ways that are both effective and culturally acceptable. This poses a significant challenge to advertisers, because they must thoroughly research the ideals and beliefs of those to whom they seek to direct their brand messages. When looking at advertisements with sexual undertones, Western culture views this type of â€Å"shock† advertising as generally accepted and it is not really given a second glance as it is viewed as an acceptable part of societal values. But, in the eastern hemisphere, this type of culture â€Å"shock† may be acceptable with the younger generation, albeit not as gregariously as with their western counterparts, but with the older generation of Asian and UK families, attitudes toward   this type of sexually explicit advertising are not perhaps as accommodating. How to cite UK/Asian Response to Sexually Explicit Advertising, Papers UK/Asian Response to Sexually Explicit Advertising Free Essays Writing this thesis has been extremely hard, demanding and extremely time consuming, but has also provided insight into exactly how much of an impact, good or otherwise, sexually implicit advertising has on a predominantly sheltered society. There is unfortunately a limited number of empirical studies that have been completed on this subject and perhaps through the offering of this thesis can more advanced and concurrent data be exhumed and learned from. I would like to thank my professors and supervisors at the University that have helped me along the way in ensuring that I was kept on track during the entire process and has been instrumental in helping me through the more difficult times and the â€Å"rough spots† that I endured from time to time. We will write a custom essay sample on UK/Asian Response to Sexually Explicit Advertising or any similar topic only for you Order Now It is anticipated that this thesis will only be the beginning forage into an unknown and provocative world of advertising and provide additional material to carry-on with future students. ABSTRACT The world of advertising has the inevitable task of having to cater to all factions of society, be it western or eastern cultural groups, and the reaction to sex in advertising can be viewed in a positive or negative fashion. The entire process of ensuring fluidity with public perception is entirely up to the advertisers themselves and what is acceptable in the west is not always the case in the east. One of the more provocative global advertisers, Benetton, continually looks to engage the public in their form of sexually-driven advertising in an attempt to gauge the reaction of the public. Although Benetton is only one of the major western advertisers that is making inroads in the eastern hemisphere, they have an interesting task of marketing to a societal sector, mainly the Asian people, that have a long-standing embedded value system that may or may not ever catch up to the impressionable western culture group. When looking at advertisement with sexual undertones, western culture views this type of â€Å"shock† advertising as generally accepted and not really given a second glance as it is viewed as an acceptable part of societal values; but, in the eastern hemisphere, this type of culture â€Å"shock† may be acceptable with the younger generation albeit not as gregariously as with their western counterparts; but, with the older generation of Asian and UK families this type of sexually explicit advertising is not perhaps as accommodating. REFERENCES Albers-Miller, N. D. (1996). â€Å"Designing cross-cultural advertising research: a closer look at paired comparisons.† International Marketing Review 13(5): 59-75. Albers-Miller, N. D. and B. D. Gelb (1996). â€Å"Business Advertising Appeals as a Mirror Of Cultural Dimensions: A Study of Eleven Countries.† Journal of Advertising 25(4): 57-70. Alden, D. L., W. D. Hoyer, et al. (1993). â€Å"Identifying Global and Culture-Specific Dimensions in Humor in Advertising: A Multinational Analysis.† Journal of Marketing 57(2): 64-75. Andrews, J. C. and S. Durvasula (1994). â€Å"Testing the Cross-National Applicability of U.S. and Russian Advertising Beliefs and Attitude Measure.† Journal of Advertising 23(1): 71-83. Belk, R. W. and W. J. Bryce (1986). â€Å"Materialism and Individual Determinism in U.S. and Japanese Television Advertising.† Advances in Consumer Research 13: 568-672. Belk, R. W., W. J. Bryce, et al. (1985). Advertising Themes and Cultural Values: A Comparison of U.S. and Asia Centre for Adolescents and Family Studies. 2003. Sex in Advertising.   http://education.indiana.edu/cas/tt/v1i3/advertising.html How to cite UK/Asian Response to Sexually Explicit Advertising, Papers

Marketing Research of ResMarket Samples †MyAssignmenthelp.com

Question: Discuss about the Marketing Research of ResMarket Pty. Answer: Introduction: Technology has influenced the marketing field in virtually all domains of business. Marketing research by means of using technology give organizations access to many more marketing options and collect and organize relevant marketing data. In short, it can be summarized that technology is making the world more accessible and facilitating marketing researchers to take more globally collect and process data (Venkatesh, Thong and Xu 2012). This report discusses about the case scenario of ResMarket Pty, a Sydney based marketing research company that has decided to adapt new technologies to enhance marketing research activities for their clients. The only concern for the company is the high cost of such technology. Hence, in context of this scenario, this report discusses about the impact of technology on marketing research in todays business and how adapting such technology may help the marketing research firm. Usefulness of marketing research for business organizations Highly acclaimed business organizations worldwide prefers to conduct marketing research on a regular basis to keep up with latest marketing trends and sustain a competitive edge in business. This help companies to gain useful knowledge regarding features of target market such as level of sales, ROI (return on investment) or revenue required to succeed in business. The range of information that an organization get from marketing research are as follows: Access to market information such market segmentations, demand and supply, sales revenues and many other informations Knowledge about the demands and preference of existing customers such as factors influencing buying decisions, their perception about products and key decision factors Facilitates identification of potential customers Provides knowledge regarding consumer behavior patterns and needs to evolved current products and services Analysis of competitors to determine position in business market Identifying new business opportunities (Sekaran and Bougie 2016) Hence, for organizations like ResMarket Pty, getting access to such information manually will require great time and effort. However, adapting appropriate technology for marketing research gives the advantage of saving time and getting access to broad and authentic informations too. Impact of technology on marketing research For the Sydney based research firm, adapting technology in marketing research despite high cost is necessary. This is because technological advancements and integration of such technology will greatly boost their marketing research related activities. The use of digital devices like social media sites or other important applications can provide holistic view of the business situation. Access to new data inputs and crucial marketing information will help the company to evolve and provides organizations meaningful insights for practical application in todays business environment. Currently, there is no dearth of technology for marketers. Wave of new technology is dominating the business world today. Earlier business relied on internet advertising, emails and text messaging. However, the whole business process and promotion methods has now transformed with newer technologies like GPS, social media and smart phone application. Two important technology currently used today includes customer relationship management systems and the social marketing. While the former uses technology to identify potential clients and gather information about daily business operations, the social media tools helps to identify elements needed to build brand personality (Norman and Verganti 2014). Hence, the Sydney based company can drives their marketing research activities by identifying relevant marketing research tools needed for their organizations. The article by Trainor (2014) also gives the insight that technology has made market researchers job easier. For example, the social media sites like Facebook, LinkedIn and Twitter has given a wider horizon for marketing researchers to do their research. This gives them the advantage of yielding unfiltered feedback from consumers and using the data for brand awareness and business knowledge. Secondly, the advent of new softwares in business research enables researchers to focus on distinct measures and collect data in a short time. Another advantaged of technology is that it has made business analytics more sophisticated and effectively use the streams of data to determine the strategic steps needed for particular organizations to success (Sharma, Mithas and Kankanhalli 2014). Despite getting better facility to engage in research, the marketing researchers role has become challenging too. To successfully adopt new technology in business, they need to acquire new skills and engage in new roles to efficiently translate the data for business success. Although marketing research technology provides researchers access to large pool of data, however their skills can determine whether they use the data with accuracy or not (Christensen, 2013). They need to have the skills to discard the irrelevant data and identify the useful data for formulating marketing strategies. Despite the numerous advantage of new technology for business research, there are certain factors that prevent organizations from readily accepting the technology for marketing research. For ResMarket Pty, the main concern for them in adapting the new technology was the cost associated with the new technology. Other barriers includes little awareness about the values of technology, no knowledge about effective application and misuse of technology. However, the cost problem in adapting the technology can be resolved by ResMarket Pty by considering the overall budget for marketing research. Striking out irrelevant things and focusing on identifying useful technology in their business context may help them significantly. Embracing appropriate technology in a turbulent and flexible business environment provides the right moves for researchers to formulate strategic plan and target specific business (Kozlenkova, Samaha, and Palmatier 2014). Conclusion: The report focused on the evaluation of technology for carrying out marketing research activities. The move of ResMarket Pty to adapt technology in marketing research was justified by explanation of different advantages of technology in marketing research. The wide pool of data through different research tools and technology provides a wider reach to marketing analyst and the advantage of gathering data in a short time. Once organizations learn and identify the right technology for their marketing research, it can help them sustain their business amidst complex business environment. It is also necessary for research analyst to learn new skills to understand their new roles in marketing research with the use of technological tools and devices. References Christensen, C.M., 2013.The innovator's dilemma: when new technologies cause great firms to fail. Harvard Business Review Press. Kozlenkova, I.V., Samaha, S.A. and Palmatier, R.W., 2014. Resource-based theory in marketing.Journal of the Academy of Marketing Science,42(1), pp.1-21. Norman, D.A. and Verganti, R., 2014. Incremental and radical innovation: Design research vs. technology and meaning change.Design issues,30(1), pp.78-96. Sekaran, U. and Bougie, R., 2016.Research methods for business: A skill building approach. John Wiley Sons. Sharma, R., Mithas, S. and Kankanhalli, A., 2014. Transforming decision-making processes: a research agenda for understanding the impact of business analytics on organisations.European Journal of Information Systems,23(4), pp.433-441. Trainor, K.J., Andzulis, J.M., Rapp, A. and Agnihotri, R., 2014. Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM.Journal of Business Research,67(6), pp.1201-1208. Venkatesh, V., Thong, J.Y. and Xu, X., 2012. Consumer acceptance and use of information technology: extending the unified theory of acceptance and use of technology.