Marketing Research of ResMarket Samples †MyAssignmenthelp.com

Question: Discuss about the Marketing Research of ResMarket Pty. Answer: Introduction: Technology has influenced the marketing field in virtually all domains of business. Marketing research by means of using technology give organizations access to many more marketing options and collect and organize relevant marketing data. In short, it can be summarized that technology is making the world more accessible and facilitating marketing researchers to take more globally collect and process data (Venkatesh, Thong and Xu 2012). This report discusses about the case scenario of ResMarket Pty, a Sydney based marketing research company that has decided to adapt new technologies to enhance marketing research activities for their clients. The only concern for the company is the high cost of such technology. Hence, in context of this scenario, this report discusses about the impact of technology on marketing research in todays business and how adapting such technology may help the marketing research firm. Usefulness of marketing research for business organizations Highly acclaimed business organizations worldwide prefers to conduct marketing research on a regular basis to keep up with latest marketing trends and sustain a competitive edge in business. This help companies to gain useful knowledge regarding features of target market such as level of sales, ROI (return on investment) or revenue required to succeed in business. The range of information that an organization get from marketing research are as follows: Access to market information such market segmentations, demand and supply, sales revenues and many other informations Knowledge about the demands and preference of existing customers such as factors influencing buying decisions, their perception about products and key decision factors Facilitates identification of potential customers Provides knowledge regarding consumer behavior patterns and needs to evolved current products and services Analysis of competitors to determine position in business market Identifying new business opportunities (Sekaran and Bougie 2016) Hence, for organizations like ResMarket Pty, getting access to such information manually will require great time and effort. However, adapting appropriate technology for marketing research gives the advantage of saving time and getting access to broad and authentic informations too. Impact of technology on marketing research For the Sydney based research firm, adapting technology in marketing research despite high cost is necessary. This is because technological advancements and integration of such technology will greatly boost their marketing research related activities. The use of digital devices like social media sites or other important applications can provide holistic view of the business situation. Access to new data inputs and crucial marketing information will help the company to evolve and provides organizations meaningful insights for practical application in todays business environment. Currently, there is no dearth of technology for marketers. Wave of new technology is dominating the business world today. Earlier business relied on internet advertising, emails and text messaging. However, the whole business process and promotion methods has now transformed with newer technologies like GPS, social media and smart phone application. Two important technology currently used today includes customer relationship management systems and the social marketing. While the former uses technology to identify potential clients and gather information about daily business operations, the social media tools helps to identify elements needed to build brand personality (Norman and Verganti 2014). Hence, the Sydney based company can drives their marketing research activities by identifying relevant marketing research tools needed for their organizations. The article by Trainor (2014) also gives the insight that technology has made market researchers job easier. For example, the social media sites like Facebook, LinkedIn and Twitter has given a wider horizon for marketing researchers to do their research. This gives them the advantage of yielding unfiltered feedback from consumers and using the data for brand awareness and business knowledge. Secondly, the advent of new softwares in business research enables researchers to focus on distinct measures and collect data in a short time. Another advantaged of technology is that it has made business analytics more sophisticated and effectively use the streams of data to determine the strategic steps needed for particular organizations to success (Sharma, Mithas and Kankanhalli 2014). Despite getting better facility to engage in research, the marketing researchers role has become challenging too. To successfully adopt new technology in business, they need to acquire new skills and engage in new roles to efficiently translate the data for business success. Although marketing research technology provides researchers access to large pool of data, however their skills can determine whether they use the data with accuracy or not (Christensen, 2013). They need to have the skills to discard the irrelevant data and identify the useful data for formulating marketing strategies. Despite the numerous advantage of new technology for business research, there are certain factors that prevent organizations from readily accepting the technology for marketing research. For ResMarket Pty, the main concern for them in adapting the new technology was the cost associated with the new technology. Other barriers includes little awareness about the values of technology, no knowledge about effective application and misuse of technology. However, the cost problem in adapting the technology can be resolved by ResMarket Pty by considering the overall budget for marketing research. Striking out irrelevant things and focusing on identifying useful technology in their business context may help them significantly. Embracing appropriate technology in a turbulent and flexible business environment provides the right moves for researchers to formulate strategic plan and target specific business (Kozlenkova, Samaha, and Palmatier 2014). Conclusion: The report focused on the evaluation of technology for carrying out marketing research activities. The move of ResMarket Pty to adapt technology in marketing research was justified by explanation of different advantages of technology in marketing research. The wide pool of data through different research tools and technology provides a wider reach to marketing analyst and the advantage of gathering data in a short time. Once organizations learn and identify the right technology for their marketing research, it can help them sustain their business amidst complex business environment. It is also necessary for research analyst to learn new skills to understand their new roles in marketing research with the use of technological tools and devices. References Christensen, C.M., 2013.The innovator's dilemma: when new technologies cause great firms to fail. Harvard Business Review Press. Kozlenkova, I.V., Samaha, S.A. and Palmatier, R.W., 2014. Resource-based theory in marketing.Journal of the Academy of Marketing Science,42(1), pp.1-21. Norman, D.A. and Verganti, R., 2014. Incremental and radical innovation: Design research vs. technology and meaning change.Design issues,30(1), pp.78-96. Sekaran, U. and Bougie, R., 2016.Research methods for business: A skill building approach. John Wiley Sons. Sharma, R., Mithas, S. and Kankanhalli, A., 2014. Transforming decision-making processes: a research agenda for understanding the impact of business analytics on organisations.European Journal of Information Systems,23(4), pp.433-441. Trainor, K.J., Andzulis, J.M., Rapp, A. and Agnihotri, R., 2014. Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM.Journal of Business Research,67(6), pp.1201-1208. Venkatesh, V., Thong, J.Y. and Xu, X., 2012. Consumer acceptance and use of information technology: extending the unified theory of acceptance and use of technology.

Taming Of The Shrew Analysis Essays - The Taming Of The Shrew

Taming Of The Shrew Analysis The Taming of the Shrew: Act IV Scene I Grumio arrives at Petruchio's house after accompanying Petruchio and Kate on a long journey from Padua. Grumio affirms the fact that the servants are well prepared for the new couple's arrival. He tells Curtis, another servant to Petruchio, of an incident that occurred on the trip. Katherina's horse had thrown on her off and then remained on top of her. Petruchio's reaction was not to assist Katherina, but to strike Grumio for letting the horse fall. Grumio also explains how Kate actually tried to stop Petruchio's physical attack on Grumio. Here, we can plainly see the beginning of ?the taming? of Katherina, the shrew. When the couple arrives at the house, Petruchio demonstates anger toward Grumio for not having someone at the door to welcome them. The two are served food and drink, but Petruchio acts like a tyrant by complaining that the meat is overcooked. He also yells at a servant for accidentally spilling water. Once again, Kate interjects that the meat was cooked fine and the water was spilled accidentally and the servant should not be punished. Petruchio refuses to eat and decides that they should fast for the evening and he shows Kate to her room. Bibliography Riverside Shakespeare Shakespeare Essays

How to Start a College Essay - Sample of How to Start a College Essay

How to Start a College Essay - Sample of How to Start a College EssayMany students start out by writing an essay to help them prepare for their SAT or ACT exam. The goal of the essay is to have it written in such a way that it will be easy for the tests to figure out what the student is writing about. The problem, though, is that many students, when starting to write their essays, do not know how to start them, and end up not being able to complete the job.These samples of how to start a college essay will show you what to look for when writing an essay. One of the things you want to do when writing an essay is to keep your thoughts short and to the point. Be sure to keep your ideas clear and concise. This will allow the test takers to decide if you have come up with an original idea. It will also make your essay easier to read.Another thing that this sample shows you is that you should not always use the examples that are given in the essay. You should write about your own experienc es rather than relying on those examples. It is easy to use those examples as a way to give you information. It can seem like a good idea to use examples to give you information when you have little idea of what the example is talking about.In this example, the example is giving you what to do, but the example shows you that the use of the examples is not always necessary. This means that you can write a more impressive piece without the use of examples. It also shows you that if you are not being creative, you may need to add in a little creativity to your piece.In this sample, the examples are a good idea because they show the things that you should be including in your essay. For example, you want to include information about your situation in life. This information will help you build upon what you already have and to build upon the topics that you have included in your essay. The problem that you will most likely run into is that there is not enough time to include everything t hat you can think of. If you are going to have a college essay written for the SAT or ACT, you need to be able to come up with topics that you know nothing about.The sample of how to start a college essay shows you that you can include all of the information that you need. This means that you can write a much more impressive piece and that it will be easy for you to read. As you can see, this is a great way to start to write your college essay.If you are looking for an idea of how to start a college essay, this sample shows you what to do. It includes examples of how to write a good essay and it shows you what you can do if you find yourself having too much information to go into in a single sentence. However, if you are not being creative, you may want to include some creative ideas. Either way, you will be doing something very important.

Standard State Conditions of Temperature and Pressure

Standard State Conditions of Temperature and Pressure Values of thermodynamic quantities are commonly expressed for standard state conditions, so it is a good idea to understand what the standard state conditions are. A superscript circle is used to denote a thermodynamic quantity that is under standard state conditions: ΔH ΔH °ÃŽâ€S ΔS °ÃŽâ€G ΔG ° Standard State Conditions Certain assumptions apply to standard state conditions. Standard temperature and pressure commonly is abbreviated as STP. The standard state temperature is 25 °C (298 K). It is possible to calculate standard state values for other temperatures.All liquids are pure.The concentration of all solutions is 1 M (1 molar).All gases are pure.All gases are at 1 atm pressure.The energy of formation of an element in its normal state is defined as zero. Sources International Union of Pure and Applied Chemistry (1982). Notation for states and processes, significance of the word standard in chemical thermodynamics, and remarks on commonly tabulated forms of thermodynamic functions. Pure Appl. Chem. 54 (6): 1239–50. doi:10.1351/pac198254061239UPAC–IUB–IUPAB Interunion Commission of Biothermodynamics (1976). Recommendations for measurement and presentation of biochemical equilibrium data. J. Biol. Chem. 251 (22): 6879–85.

A Review of Software Tools for Quantitative Data Analysis

A Review of Software Tools for Quantitative Data Analysis If youre a   sociology student or budding social scientist and have started to work with quantitative (statistical) data, analytic software will be very useful to you. These programs force researchers to organize and clean her data and offer pre-programmed commands that allow everything from very basic to quite advanced forms of statistical analysis. They even offer useful visualizations that will be useful as you seek to interpret your data, and that you may wish to use when presenting it to others. There are many programs on the market, but unfortunately, they are quite expensive to purchase. The good news for students and faculty is that most universities have licenses for at least one program which students and professors can use. In addition, most programs offer a free, pared-down version of the full software package which will often suffice. Heres a review of the three main programs that quantitative social scientists use. Statistical Package forSocial Science (SPSS) SPSS is the most popular quantitative analysis software program used by social scientists. Made and sold by IBM, it is comprehensive, flexible, and can be used with almost any type of data file. However, its especially useful for analyzing large-scale survey data. It can be used to generate tabulated reports, charts, and plots of distributions and trends, as well as generate descriptive statistics such as means, medians, modes and frequencies in addition to more complex statistical analyses like regression models. SPSS provides a user interface that makes it easy and intuitive for all levels of users. With menus and dialogue boxes, you can perform analyses without having to write command syntax, like in other programs. It is also simple and easy to enter and edit data directly into the program. There are a few drawbacks, however, which might not make it the best program for some researchers. For example, there is a limit on the number of cases you can analyze. It is also difficult to account for weights, strata and group effects with SPSS. STATA STATA is an interactive data analysis program that runs on a variety of platforms. It can be used for both simple and complex statistical analyses. STATA uses a point-and-click interface as well as command syntax, which makes it easy to use. STATA also make it simple to generate graphs and plots of data and results. Analysis in STATA is centered around four windows: the command window, review window, result window and variable window. Analysis commands are entered into the command window and the review window records those commands. The variables window lists the variables that are available in the current data set along with the variable labels, and the results appear in the results window. SAS SAS, short for Statistical Analysis System, is also used by many businesses; in addition to statistical analysis, it also allows programmers to perform report writing, graphics, business planning, forecasting, quality improvement, project management and more. SAS is a great program for the intermediate and advanced user because it is very powerful; it can be used with extremely large datasets and can perform complex and advanced analyses. SAS is good for analyses that require you to take into account weights, strata or groups. Unlike SPSS and STATA, SAS is run largely by programming syntax rather than point-and-click menus, so some knowledge of the programming language is required.

Video games are the latest expression of the 'control society' Essay

Video games are the latest expression of the 'control society' (Deleuze 1992) Discuss this claim in relation to ideas of con - Essay Example The children who learn a sort of behaviour from these video games usually affect their own health, their social life and start lacking in physical activity games (Anderson & Bushman, 2001). This essay has explained the Deleuze’s concept of controlled society and how the video games can be, or, are being used in control and improvising of the control society. Evolution of Video Games Video Games have evolved over the past two decades. There was once a time when 16-bit and 32-bit gaming consoles were extremely popular around the world. These games were usually two-dimensional in nature and were relatively clean in terms of violence, nudity, expletives and sexual content (Gottfried, 2005). However, gaming has evolved rapidly with the passage of time and today, three- dimensional games are widely available. These games boast the most detailed and crisp high definition graphics and an addictive game play. Unfortunately, with advances in gaming technology, the level of inappropriate and unsuitable content in games has also increased to an alarming level (Gottfried, 2005). Advancements in Technology and the modern emergence of video games With the rapid growth and development of the society, the modernization of the technology is an important aspect that cannot be neglected. While the advancements continue to pave their path through the society, the concept of a control society, in terms of expressions, is an important phenomenon that has been introduced by Deleuze. The world’s leading producers of electronic games do their best to ensure that they stamp their game CDs with a prominent ESRB rating that gives the potential purchaser of the CD a general idea of the type of content that they might stumble across in the game. The ESRB rating is ideally meant to discourage younger audiences from purchasing games that have an 18+ or similar rating (Vorderer& Bryant, 2012). But is this enough to stop ardent gaming enthusiasts from playing their favourite games? No, it isn’t. Younger addicts of games are regularly exposed to inappropriate content as they are unable to control the strong urge to play the latest games and this usually means that they shun ESRB ratings. The games being developed these days are rich in graphical content and it is common for gamers to control a gung-ho protagonist and go on a killing spree as they match around the city shooting enemies in the head and spilling their blood all over the place (Vorderer& Bryant, 2012). Apart from this, there are also games where blade-swinging heroes swing their swords to cut off limbs and chop off heads. Such content is hardly considered to be appropriate for children under the age of 18. An example taken here is of â€Å"Hercules† and â€Å"mortal combat†. Unfortunately these games are the most common among younger children who have been addicted to them. Concept of Improvisation In testing and complex circumstances performing authorities improvise with a pa rticular deciding objective to pass on request from the holds of turmoil. Highsmith (2002) recommends this as a "choric" practice. Undoubtedly, in a gathering condition, there may be battling depictions for encounters, occasions and issues, however legitimately, translations help accord, that is, equifinality. This has been noted to happen all around crises where gifted people and conglomerations improvise life-sparing happens out of disarray. Deleuze’

Products of Native American Culture Essay Example | Topics and Well Written Essays - 2000 words

Products of Native American Culture - Essay Example The text which is used as a product of Native American culture is one which shows a different identity that belongs to America and which once was the main association with the United States, as opposed to the changes which occurred after the land was conquered by the American government. Text as a Product of Native American Culture The text that is a part of culture and history is first defined as a product of Native American culture. The different types of text are able to describe the culture, history, family and the lifestyle that was a part of a given time frame. This traced the history of the Native Americans back into the ancient ways of living while showing how the dominant culture in America was lost through the war. The defining of these elements make the text as a main product of Native American culture, specifically because it is able to define and describe different parts of the culture as well as provide examples that have caused the religious, ceremonial, cultural and h istorical aspects to be engrained with those who are a part of the Native American tradition. When reading the text, there is the ability to understand the entire society. The intertwining of traditions, ranging from the societal hierarchy to the concepts of religion are in each of the text, making it all a significant basis to understanding the history, beliefs and lifestyles of Native Americans. An example of the text as a part of Native American culture is defined with â€Å"Black Elk Speaks.† This particular text is important in defining the ceremonies and cultures of the Sioux while combining this with the historical events taking place when America began to attack the Native Americans. Descriptions such as The Dog Vision, Heyoka Ceremony and the Powers of the Bison and Elk are able to describe elements of the culture and how this related to the changes in America from the past of Native Americans. â€Å"Under the tree that never bloomed I stood and cried because it had withered away. With tears on my face I asked the Great Spirit to give it life and leaves and singing birds, as in my vision† (Neihardt, 193). This is one of several examples that show the intertwining of cultures in the text. The product comes from the connection to nature, prayers that are a part of the practice of Native Americans, and as read through the â€Å"Great Spirit† and which associates with the context of the time. The particular culture is also defined as the narrator is describing the attacks of the Native Americans and how the family is lost because of the American attacks, showing how the culture known is lost because of the historical events taking place at the time. Another representation which shows the text as the Native American culture is through â€Å"Ceremony† by Leslie Silko. Similar to â€Å"Black Elk Speaks,† this book is able to combine the elements of the Native American culture with religion, ceremony and the beliefs that are upheld through generations. However, there is also an understanding of how this has changed because of the divisions which occurred in America over time. â€Å"An old sensitivity had descended in her, surviving thousands of years from the oldest times, when the people shared a single clan name and they told each other who they were†¦